EXPERIENTIA Brings Quooker to Life at Salone del Mobile 2024
EXPERIENTIA, a Dubai-based leading design and build company for events, exhibitions, and interiors, is proud to share its recent success at the prestigious Salone del Mobile Milano 2024. EXPERIENTIA partnered with Quooker, the Dutch innovator in instant boiling water taps, to create a captivating exhibition stand that perfectly embodied Quooker’s brand identity within the exhibition, its collateral event FTK (Technology For the Kitchen), set up was elegant.
A Collaboration of Expertise
For this project, EXPERIENTIA’s role went beyond simply construction. The company acted as a comprehensive partner, collaborating with renowned architecture design firm INAMAT to conceptualize the stand’s layout and overall aesthetic. INAMAT’s vision was then brought to life by the skilled craftsmen at KP Interior, who handled the custom furniture design and build for the Quooker exhibition space.
A Stand that Reflects Innovation
The resulting exhibition stand was a testament to the combined expertise of all parties involved. It seamlessly blended innovative design with a focus on functionality, perfectly reflecting Quooker’s commitment to cutting-edge technology and user-centric solutions.
What Made the Stand Special?
- Modern and Sleek Design: The stand featured a clean and contemporary aesthetic that resonated with Salone del Mobile’s reputation for showcasing its collateral event FTK (Technology For the Kitchen) forward-thinking design.
- Interactive Elements: The stand incorporated interactive features that allowed visitors to experience Quooker’s products firsthand. This included live demonstrations, product displays that highlighted the functionality of the taps, or even virtual reality experiences.
- Soft Lab Experience: A unique element of the stand was a dedicated “Soft Lab” area. This space featured softer lighting, comfortable seating, and displays that focused on the aesthetic qualities and lifestyle benefits of Quooker’s products.
- Mirror Innovation: To create a sense of depth and continuity, the stand incorporated a large mirror strategically placed at the back. This reflected the rest of the display, giving the illusion of a more expansive and seamless environment.
- Brand Storytelling: The design integrated elements that told the Quooker brand story, showcasing the company’s values, history, and commitment to innovation.
- Focus on User Experience: The stand prioritized creating a welcoming and informative space for visitors. Which involved comfortable seating areas, knowledgeable staff on hand to answer questions, and clear product displays.
A Successful Collaboration
EXPERIENTIA’s collaboration with INAMAT and KP Interior on the Quooker exhibition stand proved to be a resounding success. The stand not only garnered significant attention from Salone del Mobile attendees but also served as a powerful platform for Quooker to showcase its innovative products and brand identity.
EXPERIENTIA: Your Partner in Bringing Your Vision to Life
This project exemplifies EXPERIENTIA’s dedication to exceeding client expectations. By combining its expertise in design, build, and project management, EXPERIENTIA can transform any vision into a reality, helping brands like Quooker make a lasting impression at events around the world.
Are you looking to create a showstopping exhibition stand for your next event?
Contact EXPERIENTIA today to discuss your project and see how they can help you bring your vision to life.
